MEETINGS / A NEW SEASON
Nordspirit in Chamonix: 30 years of Dæhlie and the AW27 collection
From 4 to 8 October, Chamonix hosted an international ACTIVE BRANDS gathering dedicated to the Dæhlie AW27 collection. In the brand’s 30th anniversary year, partners came together from around the world. Nordspirit joined the event as Dæhlie’s official distributor in Kazakhstan.
What to bring from Kazakhstan — and what to pack for the Alps
As I prepared for the trip, I was thinking about more than my suitcase. I wanted to introduce our colleagues to Kazakhstan: its culture, striking landscapes and sporting achievements. Then came a more practical question: what should I pack?
Sunglasses, so I could look towards Mont Blanc without squinting. Waterproof clothing for walks, a light jacket for morning runs and comfortable outfits for long days of presentations and discussions. Almost everything needed for that mix of travel and work can be found in Dæhlie’s collections.
A new season begins with a conversation
Kazakhstan sparked considerable interest. Colleagues asked about the country, its opportunities and its sporting culture. Those conversations became just as valuable as discovering the new collection.
The programme included AW27 collection presentations and discussions about the coming season. More than 80 people gathered in Chamonix: dealers, ambassadors, ACTIVE BRANDS headquarters staff and the company’s CEO. Sharing experience helped us understand different markets and explore new opportunities for the brand.
New ideas to take home
An evening at La Folie Douce brought the productive week to a colourful close, with French glamour, music and dancing.
Nordspirit returns from Chamonix with new contacts, fresh ideas and a clearer view of the next steps for Dæhlie in Kazakhstan. A few days among the French Alps became an important part of our preparations for the next season.